One of the keys to success for any business is making sure that people are aware of your brand and that they trust your company. Growing brand awareness for your business is essential if you ever want to increase your customer base. The following section outlines six creative techniques that can help you raise brand awareness for your business, increasing your chances of success.
1 Use Influencers To Drive Brand Awareness
In every industry, there are certain influencers that people turn to when looking for the newest trends or the hottest products. Convincing these influencers to use your products or to display your brand can be an incredibly powerful way to spread the word about your business. Typically, the most influential people in any industry have a large following of devoted fans who actively pay attention to the products or services that they use.
Some influencers even accept sponsorship opportunities. With luck, you may even be able to find someone who is willing to work as a spokesperson for your brand. Professional athletes are notorious for taking on sponsorships through their clothing, shoes, and other accessories.
Every time their fans see these brands, they become a little bit more familiar with them. This, in turn, increases the likelihood that they will purchase them for themselves in the future.
2 Add Branding To Your Packaging
Many of today’s companies ship their products in branded boxes or other types of branded packaging. This can help the packages stand out, giving them a special high-end feel that makes customers sit up and take notice. In a way, it is almost like they are gift-wrapped.
Including your branding on your packaging is a great way to differentiate your business from your competitors. Sending out plain brown boxes or boring envelopes may get the job done but it doesn’t provide your customers with the same exciting experience as receiving a branded package.
3 Optimize Your Website For The Search Engines
Most consumers don’t bother checking the second or third page when conducting an online search. Instead, they quickly glance at the first page of results. If they don’t see what they want, they search for something else instead.
From a business standpoint, that means that it is absolutely vital that you get your company to show up on the first page of the results. Working with a Houston SEO service is a great way to start improving your website’s standing in the search results today.
4 Take Your Social Media Campaign To The Next Level
One of the most effective social media services for businesses is Instagram. What sets this social media platform apart from other services is the fact that it focuses solely on sharing images. From a branding standpoint, it is the perfect way to start spreading the word about your business and getting people to recognize your brand.
Along with sharing your own images, you can also keep your eyes open for images that your customers post of themselves using your products. With their permission, you can then share their photos with your followers, helping to provide social proof of your brand’s popularity.
Facebook also can be incredibly powerful for raising brand awareness. In fact, some entrepreneurs got their start solely by building a large community of fans and followers on Facebook.
The benefit of working with a social media platform like Facebook is that it gives you an opportunity to connect with your followers over and over again. This can help you build both trust and brand awareness. Best of all, running a social media community doesn’t cost anything but your time, meaning that you can increase brand awareness without having to invest a lot of capital.
5 Harness The Power Of Twitter
Twitter is one of the best social media platforms for businesses. It provides you with an easy way to keep your customers up to date and to continually remind them about your business.
Look no further than the fast food restaurant Wendy’s for a great example of how Twitter can be used to increase brand awareness. The company replies to mentions of its brand by the media. It sometimes even replies to posts from its competitors using funny wisecracks or cheeky comments.
It also uses creative tweets to really help itself stand apart from its competitors. A lot of the company’s followers pay attention to every post that they make, simply because they are so funny, unique, and creative.
6 Try Out Auto Ads From Google Adsense
Paid advertising can be a great way to spread the word about your business. Unfortunately, it can be hard to know where the best places are to post your ads in order to get the greatest return on your investment.
Google has helped solve this problem through their innovative Auto Ads feature. Available through Adsense, this tool helps advertisers figure out where to publish their ads and how to optimize them to get the best results.
By using machine learning to identify sites that are a good fit for your brand, you stand a much better chance of putting your ads in front of the people who will actually respond to them. This, in turn, can allow you to get better results out of your advertising dollars.
These six creative techniques can help you boost brand awareness for your company, giving you a much better shot at success. Out of these tactics, which ones do you plan on implementing for your business?